Representation of GENDER:
Film: That awkward moment
U&G: entertainment and social integration
PON: similar age, really young, middle age
Music video: Miley Cyrus- Wrecking ball
U&G: entertainment, social integration, personal identity
PON: similar age& fans, really young & higher up the socio- economic scale, middle age
Magazine: January 2014 Cate Blanchett Vogue
U&G: entertainment, personal identity
PON: women between 25-45 & C-A on the socio-economic & fashion fans & Cate Blanchett fans, lower down he socio- economic scale, men also people who like fashion but lower down the socio- economic scale.
Representation of AGE:
TV: Off their rockers (diverts stereotype)
U&G: entertainment
PON: young people and maybe the elderly, higher up the socio-economic scale, middle age and maybe the elderly
Music video: Taylor Swift- 22
U&G: entertainment, social integration, personal identity
PON: fans of Taylor & similar age, elderly & really young, middle age people who know of her music
Newspaper: Birmingham Mail- Stephen Sutton (positive)
U&G: information, social integration, personal identity
PON: Birmingham people & people who have heard of Stephen, people who doesn't live in Birmingham, people who have heard of him
Representation of YOUNG PEOPLE:
TV: Misfits
U&G: entertainment, personal identity
PON: similar age lower socio- economic scale, higher socio- economic scale & young people & elderly, middle age
Thursday, 22 May 2014
Wednesday, 7 May 2014
Case Study: Representation of Age through different media text
Misfits:
In the first episode of Misfits there is different representation of age throughout the show. The 5 youngsters are shown as the stereotypical young people who do stupid acts of crime and get caught but don't care, this is shown through the mise en scene of the orange jumpsuits and their attitudes. The officer that has to supportive them is seen as a stereotypical man, working and wants to get the job done, this is shown through the dialogue '
Stereotypes in the show:
Men:
All the men in the show are completely different.
Firstly you have Nathan who is 'The joker' of the group but no one like him because of it. He is really confident and doesn't care what he says to people and how they might take it. A similar character to this is Rudy.
Then there is Simon who is 'The Geek' and he is awkward in every situation and is the verbal punching ball for Nathan. Simon doesn't really fit in, he keeps his head down and get on with it.
Next you have Curtis he is a small mixture of 'The Jock' and 'The Big Shot' because before he got caught for handling drugs he had a successful running career, he had the most to lose. Also he is the most popular in the group.
Finally is the probation officer who is more 'The Big Shot' he is trying to get the teenagers motivated to do the work so they can get it down and move on. He is in a role of authority but this show makes him out as the bad guy.
Women:
Firstly you have Kelly who is more of the stereotype of a chav, she wears a lot of jewellery and talks in a certain way, she is afraid to defend herself either. She sexualises herself through the clothes that she wears, low cut vest that show off her bra.
Then you have Alisha who is the most sexualised of the group, this is shown through the mise en scene of what she wears and how she acts, also through the dialogue she talks a lot about partying and having sex.
Audience:
Uses and Gratifications:
The audience for this show would be people between the ages of 16-25 and between C-E on the socio-economic scale. They would watch this show for mainly entertainment reasons, relax, filling time, getting intrinsic cultural or aesthetic enjoyment and maybe sexual arousal. But they might watch it for social integration, finding a basis for conversation and social interaction. Also maybe personal identity, finding models of behaviour (this is me, I would like to be like Nathan and not care about people think of me and what I say).
Reception theory:
The preferred reading would be by someone of a similar age so they can relate to the narrative of the characters and their developing relationships.
The oppositional reading would be by someone who be older and of a high status on the socio- economic scale and would think that their behaviour is stupid and unnecessary. Or really young children who wouldn't understand the narrative.
The Negotiated reading would be by someone who is a little old and understands the narrative and able one character but doesn't really relate to it that well.
Taylor Swift- 22:
In this video the representation of twenty year old women is a positive one. Through the mise en scene she overly sexualised because most of the video she is wearing black shorts and a long top. She has something written on the top 'Not a lot going on at the moment' which could suggest that young people can really have the responsibilities that older people would have and they can be free to do what they want. But she is wearing red stick which is associated with people with low morals and could be classed as her trying to sexualise herself, drawing attention to her lips.
This song is about having fun with your friends and forgetting about everything that is getting you down 'Yeah,
We're happy, free, confused, and lonely at the same time
It's miserable and magical.
Oh, yeah
Tonight's the night when we forget about the deadlines
It's time'
so this video captures all of this through different parts of the narrative of the video, they have a party in a house with food and friends, they dress up and have fun in the garden, they head to the beach and play around then they head to a party, none of this is like the other song about being young, she isn't singing about drugs or alcohol just simply being with friends.
Audience:
Uses and Gratifications:
The audience for this video might watch it for entertainment reasons and maybe personal identity and social integration because they relate to what is going on and what she is saying
Reception theory:
The audience who would take a preferred reading would be a fan of Taylor or someone of a similar act so they can relate to what she is singing about. I would say it could be anyone on the socio-economic scale because every young person acts the same.
The audience who would take an oppositional reading would be someone who is elderly and doesn't really listen to her music or someone who is really young
The audience who would take the negotiated reading would be someone older who might have heard her music and can relate to her music because they felt the same when they were in their twenties.
In the first episode of Misfits there is different representation of age throughout the show. The 5 youngsters are shown as the stereotypical young people who do stupid acts of crime and get caught but don't care, this is shown through the mise en scene of the orange jumpsuits and their attitudes. The officer that has to supportive them is seen as a stereotypical man, working and wants to get the job done, this is shown through the dialogue ' Stereotypes in the show:
Men:
All the men in the show are completely different.
Firstly you have Nathan who is 'The joker' of the group but no one like him because of it. He is really confident and doesn't care what he says to people and how they might take it. A similar character to this is Rudy.
Then there is Simon who is 'The Geek' and he is awkward in every situation and is the verbal punching ball for Nathan. Simon doesn't really fit in, he keeps his head down and get on with it.
Next you have Curtis he is a small mixture of 'The Jock' and 'The Big Shot' because before he got caught for handling drugs he had a successful running career, he had the most to lose. Also he is the most popular in the group.
Finally is the probation officer who is more 'The Big Shot' he is trying to get the teenagers motivated to do the work so they can get it down and move on. He is in a role of authority but this show makes him out as the bad guy.
Women:
Firstly you have Kelly who is more of the stereotype of a chav, she wears a lot of jewellery and talks in a certain way, she is afraid to defend herself either. She sexualises herself through the clothes that she wears, low cut vest that show off her bra.
Then you have Alisha who is the most sexualised of the group, this is shown through the mise en scene of what she wears and how she acts, also through the dialogue she talks a lot about partying and having sex.
Audience:
Uses and Gratifications:
The audience for this show would be people between the ages of 16-25 and between C-E on the socio-economic scale. They would watch this show for mainly entertainment reasons, relax, filling time, getting intrinsic cultural or aesthetic enjoyment and maybe sexual arousal. But they might watch it for social integration, finding a basis for conversation and social interaction. Also maybe personal identity, finding models of behaviour (this is me, I would like to be like Nathan and not care about people think of me and what I say).
Reception theory:
The preferred reading would be by someone of a similar age so they can relate to the narrative of the characters and their developing relationships.
The oppositional reading would be by someone who be older and of a high status on the socio- economic scale and would think that their behaviour is stupid and unnecessary. Or really young children who wouldn't understand the narrative.
The Negotiated reading would be by someone who is a little old and understands the narrative and able one character but doesn't really relate to it that well.
Taylor Swift- 22:
In this video the representation of twenty year old women is a positive one. Through the mise en scene she overly sexualised because most of the video she is wearing black shorts and a long top. She has something written on the top 'Not a lot going on at the moment' which could suggest that young people can really have the responsibilities that older people would have and they can be free to do what they want. But she is wearing red stick which is associated with people with low morals and could be classed as her trying to sexualise herself, drawing attention to her lips. This song is about having fun with your friends and forgetting about everything that is getting you down 'Yeah,
We're happy, free, confused, and lonely at the same time
It's miserable and magical.
Oh, yeah
Tonight's the night when we forget about the deadlines
It's time'
so this video captures all of this through different parts of the narrative of the video, they have a party in a house with food and friends, they dress up and have fun in the garden, they head to the beach and play around then they head to a party, none of this is like the other song about being young, she isn't singing about drugs or alcohol just simply being with friends. Audience:
Uses and Gratifications:
The audience for this video might watch it for entertainment reasons and maybe personal identity and social integration because they relate to what is going on and what she is saying
Reception theory:
The audience who would take a preferred reading would be a fan of Taylor or someone of a similar act so they can relate to what she is singing about. I would say it could be anyone on the socio-economic scale because every young person acts the same.
The audience who would take an oppositional reading would be someone who is elderly and doesn't really listen to her music or someone who is really young
The audience who would take the negotiated reading would be someone older who might have heard her music and can relate to her music because they felt the same when they were in their twenties.
Friday, 2 May 2014
ITV, Prey:
Uses and Gratifications:
The audience for this show what watch this for entertainment reasons. They would watch it for escapism and to relax. This could also be a time filler at a monday night. I personally watched this show because of entertainment reasons and also for social integration, enabling me to connect with my family.
Reception theory:
The preferred reading which be someone who has a similar profession and of a similar age. They might be married and have children. Also fans of John Simm because he has been in 'life on mars' and 'mad dogs' and a lot more.
The oppositional reading would be someone who is really young and wouldn't understand it so wouldn't enjoy it.
The negotiated reading would be someone of about my ages, who understands what is going on in the show but of other shows that are similar but can not relate to the protagonist.
Cultivation theory:
There is a lot of violent and the audience just accepts it has past of the story.
Mode of address:
I would say that it is informal because the relationship between the protagonist and the audience is close and they know as much as him as the story goes along. Although you learn a little about the other characters.
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