Reception theory

The preferred reading of MTV.com is both genders because there are things for everyone on this website, but it is for viewers between 16 to early twenties because the shows that are on this channel target this kind of audience. This website is to inform the audience about the channel and the different show they have on. The audience may even use this website for entertainment reasons because there are extra videos on this website.

The oppositional reading is someone who is quite old like in the 80's and older who don't understand what is going on with everyone and thing on this website and also quite young children who doesn't really know what is being said or written.

The negotiated reading would be middle aged people who might know about the things that are going on in the shows but wouldn't really go on the website. Also people who are higher up the socio-economic scale because they don't like the way the people in the shows act.


The preferred reading of Leica.co.uk is people who are really interested in photography and like the more vintage cameras. I would say that this website is suitable for both genders because