Men in advertisement

To what extent do men's toilettes campaigns differ according to the stereotypical representation of men in advertisement dependent on the target audience, specifically focusing on Paco Rabanne and Gillette ProGlider Styler ?

http://advertising.about.com/od/creatingads/a/6-Ways-Advertising-Attracts-Men.htm

Men are attracted to manly things. So in advertising they tend to make the men look manly by surrounding them by beautiful women and dress them up smart in designer clothing (aftershave). This will attract men into the advert.
Paco Rabanne 1 million intense aftershave:

This poster has a specific target audience, the audience will be men in between the age of 18 and 28 because that is the age where men are looking for ladies attentions. The audience will also be higher up the socio- economic scale because of the price of the fragrance. In this poster for the campaign they have used a black and white filter to make the man look sophisticated and look like an old school hollywood star. The only things on the poster in colour is the name of the brand, the fragrance and the woman hugging the back of the man. This suggests to the audience that this fragrance will get you the women and make you a bachelor. This avert suggest to the audience that everything they want they can have with a click of their fingers.





This advert for television also has a specific target audience, the same as the poster. In this video they show the playboy lifestyle that the fragrance can provide for the user. This avert suggest to the audience that everything they want they can have with a click of their fingers. A lot like the other videos in the older campaigns they use the clicking for material items, money, fast cars etc. But in this video it along with the fragrance is more intense, every time he clicks his fingers pieces of the woman's clothing fell off her.
https://www.youtube.com/watch?v=unfPPPCjUT0




Gillette ProGlide Styler:
In this campaign there is a lot of material, there are a few posters and a lot more videos. The target audience for this campaign is men in between 25- 45 and I would say they wouldn't be any specific place on the socio economic scale because it is an affordable items that every man can use.























In both these posters the men are wearing smart suits but are worn in a casual cool way which is relatable for the audience. All the men are in the late 30's early 40's. This is another point about men in advertisement, it is more acceptable for men to be older in advertising then women.



http://mediasmarts.ca/gender-representation/men-and-masculinity/masculinity-and-advertising